Globike is a simple way to order
bicycles online
In this case study, the focus was to develop a responsive web flow to order bicycles online where people could navigate in the simplest and reduced way possible.
Role
UXer | Product designer
Duration
One month
July 2022.
Challenge
A flow to order bicycles in the online market with various brands
for occasional users, people with reduced mobility
and users who use the bicycle as a means
of transport in everyday life.
Solution
A multi-brand marketplace and order flow
Finding your bike online is easy and buying it is just
as simple. It's the goal for Globike webpage.
Secondary research
Disclaimer: All the data can be found here Barómetro de la Bicicleta 2019 or here Darpedales.
Who buys bicycles in Spain?
Women promote the use of bicycles in Spain. In 2019, the proportion of men remained the same (58.9%) while women riders increased by six points (42.8%).
Three key concepts
The increased association between mobility, environmental safety and health value remains the main advantage of cycling for users.
Personas
Who are our users?
Pedro
is a weekend cyclist who needs a good bike because he prefers to spend a lot on a good bike to enjoy the road more comfortably.
Gustavo
is a paraplegic rider who needs a hands bike because he wants to train to be a paralympic athlete.
Details of the identification process and empathy... Read more
Competitive analysis
It was to determine the competitor’s strengths and weaknesses to better develop the Globike web page.
Design
A clean and simple layout
increases the usability
Goal
The minimum number of clicks facilitates to complete
the user's goal.
The complete competitive analysis is... Read more
Prototype
The sitemap
After defining users and analyzing related webs, It's time to ideate and understand the relations between pages.
Low fidelity prototype for desktop
Low fidelity prototype for mobile
High fidelity prototype for desktop
High fidelity prototype
for mobile
5 second test
The brand is "New cycle" or "New Bike".
I didn't see where the menu and cart were I guess it would be at the top right.
I didn't see the button to see more content.
Opinion Scale
43% considerer super easy to use, 43% felt it was easy, and 14%felt almost easy.
Mission's paths
23,6% avg. misclick rate.
83,3% avg. success
15,5sec. avg. duration
Design issues
Increase the image sizes and price visibility. Review the checkout elements.
The complete usability test report is... Read more
Usability test
To understand how real users interact with the website
Flows of prototypes tested with thirteen users, performing tasks and recording and analysing the results to iterate and improve the product.
Next steps
1
Add more support to adapted bike users.
2
Add more details about safety road advice.